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Welcome to RSA's Partner and Dealer Blog

Learn about production print workflow, in-plants, and our solutions in these articles tailored for RSA partners, dealers, and channels who work or are interested in the production print space.

  • Blog Post
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  • Elisha Kasinskas
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  • 22 October 2020

The Power of Variable Print in the Era of Social Distancing

Social-distancing measures are inspiring organizations of all types to examine different methods for engaging with existing customers and for attracting new ones. Here are a few ways in-plants and print shops can help customers continue to leverage the power of print with variable data printing (VDP) in these challenging times.

  • Blog Post
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  • Elisha Kasinskas
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  • 22 July 2020

Production Software Segment Poised for Growth, Or Not?

While the in-plant respondents to the 2020 Keypoint Intelligence North America Production Software Investment Outlook survey conducted primarily pre-pandemic reveal bullishness about growth in print volume produced in automated workflows, WTP and color, some production hardware and software dealers and resellers remain cautiously optimistic depending on the market segments they serve. Post-COVID what hasn't changed is the value add that workflow and WTP provide. Workflow software has the potential to resonate even more going forward than before the pandemic. The top business strategies of in-plants and commercial printers in the next five years underscore the need for software that supports those strategies by automating manual processes and collecting and managing data even if customers are not yet ready to make an investment today.

  • Blog Post
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  • Elisha Kasinskas
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  • 23 April 2020

Don't Be Wary of the Data Center

There is no need to be wary of selling to a print data center. This post identifies who they are, what they do, where they are found and their motivation. Working with a software provider like RSA provides guidance, expertise, and workflow software to efficiently process jobs.

  • Blog Post
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  • Elisha Kasinskas
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  • 19 September 2019

Security Opens the Door to New Opportunities

Knowing security opens opportunities when selling to in-plants and commercial printers, but a software partner with credibility and expertise like RSA is needed to succeed.

  • Blog Post
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  • Elisha Kasinskas
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  • 26 July 2019

Latest InfoTrends Research Reaffirms Workflow and Web to Print Software Value

Latest InfoTrends Research Reaffirms Workflow and Web to Print Software Value. You don't need a weatherman to tell which way the wind blows sang Bob Dylan in 1966. But if you are curious about how software is or is not being used by commercial printers and in-plants, the answer my friend can be found in...

  • Blog Post
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  • Elisha Kasinskas
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  • 20 June 2019

Four Tips for Production Print Sales Superiority

Four Tips for Production Print Sales Superiority. If selling production print were easy, every dealer would be doing it. You might even see more dealers attending conferences devoted to production print. But you don't. And you don’t need to be Marvin Gaye to ask, what's going on?

  • Blog Post
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  • Elisha Kasinskas
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  • 15 May 2019

VDP Doesn’t Have to be Complex

KeyPoint Intelligence estimates that between 2019 and 2021, Variable Data Printing (VDP) will grow at a rate of 10% a year and by 2021, 31% of print volume produced will be variable. That's a significant number! That kind of growth means sooner or later you'll need to discuss the benefits of VDP with your in-plant clients.

  • Blog Post
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  • Elisha Kasinskas
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  • 25 April 2019

How to Avoid Training Customers in Vain

How to Avoid Training Customers in Vain You've made the software sale, the installation is complete, now what do you need to do to make sure the customer continues to reap all the benefits of the solution? The success of any new and ongoing software implementation in a print center depends on how well operators

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