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Welcome to RSA's Partner and Dealer Blog

Learn about production print workflow, in-plants, and our solutions in these articles tailored for RSA partners, dealers, and channels who work or are interested in the production print space.

  • Blog Post
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  • Rochester Software Associates
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  • 21 April 2022

10 Mistakes to Avoid when Selling to New Prospects

Whether you are selling production print hardware or software, there are 10 mistakes to avoid when approaching new prospects—or even current customers—if you want to close the deal.

  • Blog Post
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  • Rochester Software Associates
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  • 17 February 2022

Six Ways you Know Your Customer Loves You

In the spirit of Valentine’s Day we identify six signs that indicate your customer loves you because you’ve been doing your part to nurture that relationship. 

  • Blog Post
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  • Rochester Software Associates
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  • 16 December 2021

The 10 Best Gifts for Production Print Software Resellers to Be Successful in 2022

Your local RSA BDM can provide you with expertise and resources to be successful with your print shop customers' digital transformation, starting with in-plant Web to Print solutions to do away with emailed fjob orders. Start the new year off right. Schedule a briefing or training about what's new in production workflow software. 

  • Blog Post
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  • Scott Cullen
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  • 22 September 2021

Tips to Boost Software Sales from a Solutions Development Manager

There are two keys to selling more production print software, according to Kevin Klansky, Ricoh USA’s solutions development manager. In this interview with guest blogger Scott Cullen, editor-in-chief of The Cannata Report, he reveals those and shares additional insights on how to work more productively and efficiently with customers and prospects. 

  • Blog Post
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  • Rochester Software Associates
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  • 27 August 2021

Why Customer Feedback Matters

RSA values customer feedback to improve and enhance our products such as the latest version of WebCRD. Enhanced products with new features lead to more satisfied customers and increased sales opportunities for you

  • Blog Post
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  • Scott Cullen
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  • 20 July 2021

Two Production Print Exec's Tactics to Sell Production Print Software

What does it take to get an office technology dealership’s production print sales reps to focus on and sell more software? Two dealer production print executives share strategies with guest blogger and Cannata Report editor, Scott Cullen about the strategies they use that make a difference for their sales teams.

  • Blog Post
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  • Rochester Software Associates
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  • 16 April 2021

Grow Sales by Diversifying Your Product Offerings

Diversifying your product, solutions, and services offerings is a necessity for remaining relevant with customers. It’s also a solid strategy for growing your business and your customer’s.

  • Blog Post
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  • Elisha Kasinskas
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  • 22 March 2021

Help Your Customers Diversify to Kickstart Growth

Diversifying isn't just about new services. It also is finding ways to better serve those customers by enabling new ways of communicating and interacting with them and providing added services, which equates to added value. 

  • Blog Post
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  • Elisha Kasinskas
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  • 18 February 2021

Maximizing the Hybrid Work Environment

Digital transformation and the hybrid work environment will impact the entire print production chain from print buyers, to hardware OEMs, to software providers, to printers; be prepared to maximize this trend.

  • Blog Post
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  • Elisha Kasinskas
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  • 22 October 2020

The Power of Variable Print in the Era of Social Distancing

Social-distancing measures are inspiring organizations of all types to examine different methods for engaging with existing customers and for attracting new ones. Here are a few ways in-plants and print shops can help customers continue to leverage the power of print with variable data printing (VDP) in these challenging times.

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