For many office technology resellers, selling solutions is the most challenging part of scaling their business. Hardware is familiar. Software is abstract. When quotas, comp plans, and leadership attention remain focused on devices, solutions are pushed to the margins, even though they are essential for long-term growth.
Sustainable printing goes beyond greener presses. Learn how RSA software helps resellers reduce waste, improve workflows, and support in-plant sustainability goals.
Positioning RSA workflow software alongside production hardware shifts the conversation from equipment performance to operational profitability. When hardware data is integrated with RSA workflow software, print providers gain visibility that extends well beyond device performance to cost control, labor efficiency, and smarter job routing. The result is fewer surprises, lower costs, better equipment utilization, and more confident decision-making.
In 2026, resellers who win more and retain more accounts aren't just selling hardware. They're providing integrated, automated, end-to-end production environments. January is the perfect time to introduce RSA software as the key to transforming a standard device refresh into a strategic workflow overhaul.
With the proper training and implementation strategy, RSA software can help transform print shop employees into workflow experts—and that transformation pays off in loyalty, morale, and long-term performance.
Optimizing workflow is no longer optional; it’s essential. Print organizations must focus on automation, intelligent job routing, and seamless integration between software and hardware to maximize efficiency.
With RSA’s software solutions, your customers can leverage the power of personalized communication with their services offerings while optimizing resources and improving efficiency.
By offering software and hardware that improves efficiency, reduces waste, and enhances productivity, you can help your customers achieve more with fewer resources.
As a reseller of Rochester Software Associates (RSA’s) solutions and a valuable consultant to your clients, it’s critical that you are aware of what happened in the production print segment in 2024 and what’s ahead for 2025.
Unveiled at the PRINTING United Expo in Las Vegas, the new version of ImpactVDP builds on its proven strengths—versatility, ease of use, and productivity—with enhanced capabilities that help your customers accomplish more, and faster.
The findings of the PRINTING United Alliance/NAPCO Research In-Plant Printing KPI Report Summer 2024) is an excellent starting point to further educate yourself about your in-plant customers and prospects.
As we enter the final quarter of the year, hitting sales targets becomes a critical focus for office technology dealers selling Rochester Software Associates software. These targeted strategies can ensure you close the year strong.
In this era of consultative sales, your role as a reseller is to keep your customers informed about the latest trends in the production print segment and their implications for your customers’ businesses.
A new generation of AI tools can help resellers of production print software connect with customers and sell more.
The products you sell, including the software from Rochester Software Associates (RSA), can play a crucial role in enabling in-plant print facilities to achieve more with less.
Variable data printing (VDP) has emerged as a useful tool in the higher education market, particularly for fundraising and enrollment, enabling organizations to personalize their materials to engage with their audiences more effectively. As a reseller of RSA software, that tool is in your toolbox with ImpactVDP, RSA’s variable data printing solution.
A well-designed UI can elevate a software program from functional to exceptional. But what exactly makes a great UI, and why does it matter?
The re-imagined shopping cart in WebCRD Version 12 places your customers on the leading edge of e-commerce.
The start of a new year is a time for resolutions. For RSA resellers, that makes it an excellent time to make a resolution to bundle more software with your production print hardware sales. These 10 strategies can help you boost your sales of production print software and empower your team to have a more successful 2024.
The world of production print is in a constant state of flux, with new technologies, solutions, and market dynamics shaping how commercial printers and in-plants operate. For resellers of Rochester Software Associates solutions, recognizing these trends is crucial to effectively serving your customers and boosting sales.