- Blog Post
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- Scott Cullen
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- 03 September 2026
Back to School: 7 Workflow Lessons Every Print Provider Should Learn
Help your customers sharpen their workflow and software knowledge, not just their hardware strategy.
- Blog Post
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- Scott Cullen
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- 24 July 2026
New Revenue Streams: Combining Managed Print Services with RSA Software in Production Print Environments
For resellers seeking to expand beyond traditional hardware sales, integrating MPS services with workflow and output management software can generate new revenue streams.
- Blog Post
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- Scott Cullen
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- 17 April 2026
Finishing Finesse: How to Sell the Whole Workflow—Press, Finisher, and Software
Workflow software integrates presses and finishing devices into a unified production environment. Astute resellers sell finishing as part of a complete workflow ecosystem that includes the press, finishing equipment, and software.
- Blog Post
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- Scott Cullen
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- 15 April 2026
Why Resellers Struggle to Sell Solutions and What Can Be Done About It
For many office technology resellers, selling solutions is the most challenging part of scaling their business. Hardware is familiar. Software is abstract. When quotas, comp plans, and leadership attention remain focused on devices, solutions are pushed to the margins, even though they are essential for long-term growth.
- Blog Post
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- Scott Cullen
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- 23 March 2026
Sustainable Printing: Greener Hardware Means More When Paired with Smarter RSA Software
Sustainable printing goes beyond greener presses. Learn how RSA software helps resellers reduce waste, improve workflows, and support in-plant sustainability goals.
- Blog Post
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- Scott Cullen
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- 12 February 2026
Data-Driven Print: How Hardware Metrics + RSA Workflow Software Uncover Hidden Cost Savings
Positioning RSA workflow software alongside production hardware shifts the conversation from equipment performance to operational profitability. When hardware data is integrated with RSA workflow software, print providers gain visibility that extends well beyond device performance to cost control, labor efficiency, and smarter job routing. The result is fewer surprises, lower costs, better equipment utilization, and more confident decision-making.
- Blog Post
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- Scott Cullen
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- 21 January 2026
From Press to Profit: How to Bundle RSA Software with Production Print Upgrades
In 2026, resellers who win more and retain more accounts aren't just selling hardware. They're providing integrated, automated, end-to-end production environments. January is the perfect time to introduce RSA software as the key to transforming a standard device refresh into a strategic workflow overhaul.
- Blog Post
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- Scott Cullen
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- 09 July 2025
Upskill and Retain: How RSA Software Helps Print Providers Invest in Their Teams
With the proper training and implementation strategy, RSA software can help transform print shop employees into workflow experts—and that transformation pays off in loyalty, morale, and long-term performance.
- Blog Post
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- Scott Cullen
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- 18 March 2025
Workflow Optimization: An Excellent Starting Point for Doing More with Less
Optimizing workflow is no longer optional; it’s essential. Print organizations must focus on automation, intelligent job routing, and seamless integration between software and hardware to maximize efficiency.
- Blog Post
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- Scott Cullen
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- 18 February 2025
Doing More with Less: Empowering Personalization with RSA Software
With RSA’s software solutions, your customers can leverage the power of personalized communication with their services offerings while optimizing resources and improving efficiency.
- Blog Post
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- Scott Cullen
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- 07 January 2025
Make Boosting Your Customers’ Efficiency Your New Year’s Resolution for 2025
By offering software and hardware that improves efficiency, reduces waste, and enhances productivity, you can help your customers achieve more with fewer resources.
- Blog Post
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- Scott Cullen
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- 16 December 2024
The Year in Review and What’s Next in the In-Plant and Production Print and Software Segments
As a reseller of Rochester Software Associates (RSA’s) solutions and a valuable consultant to your clients, it’s critical that you are aware of what happened in the production print segment in 2024 and what’s ahead for 2025.
- Blog Post
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- Scott Cullen
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- 19 November 2024
Boost Your Customer’s Productivity with the Latest Version of ImpactVDP
Unveiled at the PRINTING United Expo in Las Vegas, the new version of ImpactVDP builds on its proven strengths—versatility, ease of use, and productivity—with enhanced capabilities that help your customers accomplish more, and faster.
- Blog Post
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- Scott Cullen
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- 22 October 2024
Selling to In-Plants? The NAPCO Research/PRINTING United Alliance In-Plant Printing KPI Report Can Help You Better Understand this Critical Market
The findings of the PRINTING United Alliance/NAPCO Research In-Plant Printing KPI Report Summer 2024) is an excellent starting point to further educate yourself about your in-plant customers and prospects.
- Blog Post
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- Scott Cullen
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- 24 September 2024
Hitting Q4 Sales Targets: Proven Strategies that Encourage Your Customers to Invest in Rochester Software Associates' Solutions
As we enter the final quarter of the year, hitting sales targets becomes a critical focus for office technology dealers selling Rochester Software Associates software. These targeted strategies can ensure you close the year strong.
- Blog Post
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- Scott Cullen
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- 23 July 2024
The 10 Hottest Trends Transforming the Production Print Space
In this era of consultative sales, your role as a reseller is to keep your customers informed about the latest trends in the production print segment and their implications for your customers’ businesses.
- Blog Post
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- Scott Cullen
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- 25 June 2024
Can Artificial Intelligence Improve Your Sales and Communication Skills?
A new generation of AI tools can help resellers of production print software connect with customers and sell more.
- Blog Post
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- Scott Cullen
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- 21 May 2024
Doing More with Less: Leveraging Production Print Software to Optimize In-Plant Staffing
The products you sell, including the software from Rochester Software Associates (RSA), can play a crucial role in enabling in-plant print facilities to achieve more with less.
- Blog Post
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- Scott Cullen
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- 23 April 2024
Leveraging the Benefits of Variable Data Printing for Effective Fundraising and Enrollment in Higher Education
Variable data printing (VDP) has emerged as a useful tool in the higher education market, particularly for fundraising and enrollment, enabling organizations to personalize their materials to engage with their audiences more effectively. As a reseller of RSA software, that tool is in your toolbox with ImpactVDP, RSA’s variable data printing solution.
- Blog Post
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- Scott Cullen
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- 26 March 2024
Don’t Underestimate the Value of a Well-Designed User Interface
A well-designed UI can elevate a software program from functional to exceptional. But what exactly makes a great UI, and why does it matter?