What’s in Your Customers’ Customers’ Shopping Cart?

Last month Rochester Software Associates (RSA) released Version 12 of its Web to Print solution, WebCRD. If you’ve been selling RSA software for any length of time, you probably already know that WebCRD provides a scalable storefront and production management in one workflow solution.  

With every new release of any RSA software, including WebCRD, it just keeps getting better. The best thing about this latest version, and the capability that you’ll want to use as your primary talk track when meeting with in-plant customers and prospects, is its new shopping cart.

Inspired by the simplicity and functionality of familiar e-commerce platforms, the new interface significantly enhances usability. This reflects a growing industry trend where ease of use is paramount. The shopping cart provides a re-imagined user experience via an intuitive interface similar to those on leading e-commerce sites such as Amazon, which most people use almost daily. And like those interfaces, this is device agnostic. Your in-plant customers’ customers will be able to use it on any device—PC, laptop, tablet, phone—wherever they are. Plus, this user experience enables customers to complete their Web to Print jobs with fewer clicks.  

Don’t underestimate a new talk track, or opportunity to demo the latest release of WebCRD. It’s a good bet that once customers see the re-imagined shopping cart and how familiar it is based on their previous e-commerce experiences, they will want to provide the same experience to their customers.  

More Than a Product Update 

The latest version of WebCRD is more than just a product update; it reflects the direction of print management software. That’s why the focus is on an enhanced user experience, cross-device accessibility, and future-ready infrastructure that reflects a strong understanding of the print industry’s trajectory. These enhancements, including the shopping cart, offer the potential to set a new benchmark for efficiency and adaptability in print management.  

One More Tool 

Consider the new shopping cart as well as all the other new features included in WebCRD Version 12 an additional tool to sell more software. During previous interactions with customers and prospects, you’ve likely spoken about how previous generations of WebCRD automate the Web-to-Print process, increase efficiency, and allow in-plant customers to do more without increasing staff. In addition to the shopping cart, don’t forget to mention the enhanced backend that’s built for change so that it’s ready for future technology upgrades.  

A Significant Opportunity 

For resellers, WebCRD Version 12 presents a significant opportunity for your customers to better engage with their customers. By offering a solution that aligns with the need for usability and adaptability, resellers like you can meet your client's evolving needs. Consider this upgrade, including the shopping cart, not just a new and improved tool but a solution that provides them with a competitive edge in a market that values user-centric solutions. Just as important, it’s also a solution that places in-plants on the leading edge of e-commerce.