• Home /
  • Blogs /
  • Partner and Dealer /
  • Three Reasons Why Your Customers Will Appreciate QDirect’s New Barcoding Feature

Three Reasons Why Your Customers Will Appreciate QDirect’s New Barcoding Feature

  • Rochester Software Associates
  • |
  • September 26, 2023

Every time RSA introduces a new version of its software, it creates another reason for partners to engage with existing customers and prospects. And that’s exactly what’s happening with the new release QDirect, the company’s output management software for enterprise in-plants and commercial printers.

All thanks to a new barcoding feature.

Let’s look at three reasons why this new barcoding feature will capture the attention of your customers and prospects.

Reason #1: Automating Post-Print Production

The barcoding feature automates and optimizes post-print production to initiate finishing tasks, eliminating the need for manual intervention. Your commercial print and in-plant customers will appreciate how they can now automate finishing tasks such as cutting and folding using barcodes. For example, post-printing equipment such as finishers can be directed by the barcode to produce a specific number of booklets. As the finisher recognizes the barcode, it automatically runs the job, eliminating the need for manual programming. What’s not to like about that?

Don’t forget to inform customers and prospects that the new version of QDirect further enhances workflow when used with the latest versions of RSA’s WebCRD web-to-print software and ImpactVDP, the variable data printing module included in WebCRD.

Reason #2: Streamlining Mail Operations

Barcodes can also streamline a customer’s CCM (Customer Communication Management) operations by initiating mailing insertion, which also allows for increased accuracy and better job tracking. Barcodes can tell the insertion equipment which piece should go into the envelope or identify how many pages are associated with the pieces being printed. If it's a credit card bill, for example, the barcode will direct the device to add the bill, and any other documents that should be included in the envelope.

This is an intelligent feature, so if it's a run of 1,000 statements, the software will look at each page and determine where the statement begins. Depending on the requirements of the job, it will scrape information off the page and embed it into the barcode. This capability is especially beneficial for mailing, auditing, and tracking purposes. Of course, this is all done automatically, which should resonate with customers and prospects who want to reduce errors, better manage jobs, and enhance their overall mailing operations.

Reason #3: Gain Greater Efficiency from Existing Equipment

Many print shops replace old hardware, but often fail to maximize the full potential of their new equipment. The barcode feature comes to the rescue here. Although it requires some user configuration, shops that previously used old-school Optical Mark Recognition (OMR) for data collection from paper sheets can now enhance their capabilities by adding a more detailed barcode.

In the past, old-school OMR typically consisted of three or four bars on the side of the page, offering limited job-related information. QDirect’s barcoding feature can either replace these old OMR marks or

instruct the equipment to disregard them while adding a more advanced barcode to facilitate additional job processing so that the print shop can maximize the use of its new equipment.

Just as important, these barcoding features are hardware agnostic, eliminating issues related to any outdated or proprietary barcodes added to the original document composition.

Ready, Set, Sell

For customers looking to add functionality to the final stages of their post-print production, the new release of QDirect with the barcoding feature should be a welcome addition, ensuring that post-print operations progress smoothly and efficiently.

Three Reasons Why Your Customers Will Appreciate QDirect’s New Barcoding Feature

Barcodes offer the potential to further automate post-print production, providing you with another reason to reengage with customers and prospects. Learn about the new barcoding feature in the latest version of QDirect.


About the Author

Rochester Software Associates

Rochester Software Associates (RSA) is the only company in the industry to provide prepresstransformoutput management, and Web to Print software solutions to support digital production print workflows. For over 35 years, our customers have used RSA solutions to turn printing into productivity™, automating their print centers and seamlessly converging printing from the data center, in-plant, and distributed enterprise print environments. RSA’s proprietary AnyPrint™ technology works across production printers, enabling RSA software to send fully ticketed print jobs to all production print devices from the major print vendors, eliminating the need to manually re-ticket jobs. 

RSA's AnyPrint technology is a core technology embedded in all RSA products. Products like WebCRD, the leading Web to print software for in-plants, QDirect Output Manager, and ReadyPrint prepress software maximize employee productivity and corporate profitability, boost operating efficiency, increase print volume without increasing staff, and delight customers with better turnaround times and 24/7 access. 

For more information, visit https://www.rocsoft.com.

Stay Connected with RSA: Sign Up for Our Newsletters

Copyright © 2024 Rochester Software Associates, Inc. All Rights Reserved.

This website uses first and third-party cookies to ensure you have the best experience with our content. You may deactivate and delete these cookies using your browser cookie settings. If you do, some parts of our website may not function as intended. Read Cookie Policy.