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  • Blog Post
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  • Scott Cullen
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  • 22 September 2021

Tips to Boost Software Sales from a Solutions Development Manager

There are two keys to selling more production print software, according to Kevin Klansky, Ricoh USA’s solutions development manager. In this interview with guest blogger Scott Cullen, editor-in-chief of The Cannata Report, he reveals those and shares additional insights on how to work more productively and efficiently with customers and prospects. 

  • Blog Post
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  • Elisha Kasinskas
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  • 22 October 2020

The Power of Variable Print in the Era of Social Distancing

Social-distancing measures are inspiring organizations of all types to examine different methods for engaging with existing customers and for attracting new ones. Here are a few ways in-plants and print shops can help customers continue to leverage the power of print with variable data printing (VDP) in these challenging times.

Variable Data Creation, Printing, and Personalization

RSA offers multiple variable data printing (VDP) and personalization options with WebCRD and QDirect so that you can allow users to personalize their campaigns while using our ordering and production workflow for job ticketing, ordering, accounting and production.

  • Blog Post
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  • Elisha Kasinskas
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  • 15 May 2019

VDP Doesn’t Have to be Complex

KeyPoint Intelligence estimates that between 2019 and 2021, Variable Data Printing (VDP) will grow at a rate of 10% a year and by 2021, 31% of print volume produced will be variable. That's a significant number! That kind of growth means sooner or later you'll need to discuss the benefits of VDP with your in-plant clients.

  • Blog Post
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  • Patricia Ames
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  • 18 July 2018

Opportunities in Production Workflow

Opportunities in Production Workflow: Customers Want Web to Print, Automation, and VDP According to research recently released by In-plant Graphics ("Software and Automation Trends in the In-plant Industry"), web to print (W2P) platforms, workflow/production automation software, and variable data printing (VDP) solutions represent the best opportunities for dealers in the production workflow space.

  • Blog Post
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  • Elisha Kasinskas
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  • 11 April 2013

Build a Better In-Plant: Four VDP Tips to Get You Started

This quarter's tips are VDP strategies to start your variable business. Part of RSA's "Build a Better In-Plant" series Every in-plant manager struggles with a constant shift of customer priorities. In the middle of those requests is one for a customizable promotional piece for sales.

  • Blog Post
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  • Elisha Kasinskas
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  • 01 October 2012

Elements of an In-Plant Multi-Channel Campaign That Worked

Phil Larson continues his series of how-to articles to help in-plants build successful multi-channel offerings. This week's blog post looks closer at the elements of a good multi-channel campaign and what makes it work – how an in-plant can offer multi-channel in addition to printing solutions.

  • Blog Post
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  • Elisha Kasinskas
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  • 10 September 2012

Partners in the In-Plant Multi-Channel Process: Five Friends You Need

Master in-plant leader Phil Larson, president of Shepherd Consulting OK and former director of AFPress and grafaccent at American Fidelity, continues his series of how-to articles to help in-plants build a road map for successful multi-channel offerings. This week we talk about the support needed for an in-plant to offer multi-channel in addition to printing solutions. 

  • Blog Post
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  • Elisha Kasinskas
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  • 31 August 2012

In-Plant Multi-Channel GPS: Sail and Develop a Plan

How can an in-plant build variable and multi-channel offerings? Master in-plant leader Phil Larson, president of Shepherd Consulting OK and former director of AFPress and grafaccent at American Fidelity, has written a series of how-to articles for in-plants and those who work with corporate print centers. This week we will cover how an in-plant can determine their direction and develop a plan to add variable and multi-channel offerings to their services.

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