In-Plant Primer: From Operations Basics to Advanced Sales Concepts

Information for Dealers, Reps and Owners, Print Equipment Vendors to Understand In-plants

  • Elisha Kasinskas
  • |
  • January 19, 2017
In-plant Primer: From Operations Basics to Advanced Sales Concepts

Rochester Software Associates (RSA) is working with industry consultant, Howie Fenton, Principal of Howie Fenton consulting to create information for dealers, reps and owners and print equipment vendors to help them better understand the in-plant market. Comprised of two six-article series (for a total of 12 articles), each compiled into an eBook and an overall topic webinar, the initiative is called "In-Plant Primer: From Operations Basics to Advanced Sales Concepts." There are two primers , each comprised of six articles and compiled into a convenient eBook. The first primer is titled: "In-Plant Primer 101: Trends and Challenges," and covers the basics of the in-plant market. The second primer and eBook is called: "In-Plant Primer 201: Operational and Financial Concerns," and cover more advanced topics. Articles were published about once a month. A webinar covering all of the topics was held and available for viewing in your RSA partner resource portal (login required).

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In-Plant Primer 101: Trends and Challenges

The Primer 101 articles cover the basics of the in-plant market including (links indicate the article is published):

In-Plant Primer 101: Trends and Challenges eBook image
  1. Defining an in-plant; what do they do, how they fit in the customer environment
  2. Typical problems and bottlenecks that in-plant print centers face
  3. Who the typical in-plant customer contacts are (Titles, positions, etc.)
  4. The significant technology changes in the last five years and the impact on/ improvement in the in-plant environment
  5. In-plant industry trends
  6. 8 Probing questions to ask to identify areas where workflow can improve in-plant operations

The 101 primer eBook compilation of these topics is now available.

In-Plant Primer 201: Operational and Financial Concerns

In-Plant Primer 201: Operational and Financial Concerns, covers more advanced topics, and includes:

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  1. The different financial models their impact on decision making, purchases and the RFP process
  2. The different vertical markets, sizes and concerns
  3. Language to use with commercial and in-plant printers; terms and language to use and avoid for each and why
  4. How in-plant managers and administration may look differently at the in-plant. The benefits and value propositions for mangers and C-Level executives.
  5. The "Best"  production print operational performance metrics.
  6. How software automation increases the value of the in-plant.

Download the 201 primer eBook compilation of these topics today! Contact your local  RSA Business Development Manager for specific topics and details.


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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