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  • Blog Post
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  • Rochester Software Associates
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  • 22 June 2023

Plant Seeds Today to Sell More Production Print Software in the Future

Selling production print software is like tending a garden. It can be a longer sales cycle with steps along the way from planning, selecting correct seed, nurturing, fertilizing, and watering to enjoy the bounty of the harvest in the form of a sale. By following a process like a gardener and cultivating customer relationships you can have a rewarding outcome.

  • Blog Post
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  • Rochester Software Associates
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  • 21 March 2023

The Perfect Software for Every Print Operation

Looking for a software solution with broad appeal for all your print operations customers? Here are four reasons ReadyPrint prepress suite is the perfect software you should always be ready to talk about with your customers and prospects.

  • Blog Post
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  • Rochester Software Associates
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  • 14 December 2022

Sell One More Thing to the Customer Who Has Everything

There is still one more software solution that you can offer a customer who has everything. When that “everything” is a mix of different brands of production printers, why not discuss ReadyPrint universal prepress software?

  • Blog Post
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  • Rochester Software Associates
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  • 25 October 2022

End the Nightmare on Production Print Street

Help clients and prospects avoid production print nightmares by sharing the benefits of how RSA software automates more processes so that they spend less time manually managing print production and operate more efficiently.

  • Blog Post
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  • Rochester Software Associates
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  • 21 April 2022

10 Mistakes to Avoid when Selling to New Prospects

Whether you are selling production print hardware or software, there are 10 mistakes to avoid when approaching new prospects—or even current customers—if you want to close the deal.

  • Blog Post
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  • Rochester Software Associates
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  • 16 December 2021

The 10 Best Gifts for Production Print Software Resellers to Be Successful in 2022

Your local RSA BDM can provide you with expertise and resources to be successful with your print shop customers' digital transformation, starting with in-plant Web to Print solutions to do away with emailed fjob orders. Start the new year off right. Schedule a briefing or training about what's new in production workflow software. 

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