Tell-All Success Stories from the Field– Session Panelist Close Up This article is the third of a four part in-depth series introducing each of the successful in-plant panelists at the headliner event for the new in-plant education track at GRAPH EXPO. Early in her tenure, Debbie focused on integrating state print and mail operations, leading the development of print-to-post (variable data print) processes at P&D and extended one-stop printing, mailing and delivery services to cities and counties.
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- Elisha Kasinskas
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- 01 October 2012
Elements of an In-Plant Multi-Channel Campaign That Worked
Phil Larson continues his series of how-to articles to help in-plants build successful multi-channel offerings. This week's blog post looks closer at the elements of a good multi-channel campaign and what makes it work – how an in-plant can offer multi-channel in addition to printing solutions.