Press Release
Rochester Software Associates Names Dirk Craib Sales Vice President

  • Rochester, NY
  • |
  • January 22, 2013

Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plants and corporate print centers announces Dirk Craib Vice President of Sales.

Mr. Craib comes to RSA with two decades of experience driving software and services sales. Most recently, he served as Vice President Business Development at Adrenna Inc., a cloud-based learning solutions company, responsible for all sales and marketing.  In addition to his work at Adrenna, Dirk enjoyed a successful 20 year career with Xerox Corporation in senior sales and marketing roles.  Craib said, "I was attracted to RSA's technology and the depth of their customer base, both of which well-position the company for growth."

Tim Kelly, Senior Vice President, stated, "We are excited to have Dirk join us. He is a seasoned sales and marketing executive with an outstanding record of success.  His experience managing teams in the print and production workflow markets will be an important asset for RSA going forward."

RSA's workflow solutions are available through RSA's partners and directly from RSA. For more information, visit RSA at

©2013 Rochester Software Associates, Inc. WebCRD, Customer Success Assurance and Turn Printing into Productivity are trademarks of RSA. All other referenced trademarks are property of their respective owners.
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About the Author

Rochester Software Associates

Rochester Software Associates (RSA) is the only company in the industry to provide prepresstransformoutput management, and Web to Print software solutions to support digital production print workflows. For over 35 years, our customers have used RSA solutions to turn printing into productivity™, automating their print centers and seamlessly converging printing from the data center, in-plant, and distributed enterprise print environments. RSA’s proprietary AnyPrint™ technology works across production printers, enabling RSA software to send fully ticketed print jobs to all production print devices from the major print vendors, eliminating the need to manually re-ticket jobs. 

RSA's AnyPrint technology is a core technology embedded in all RSA products. Products like WebCRD, the leading Web to print software for in-plants, QDirect Output Manager, and ReadyPrint prepress software maximize employee productivity and corporate profitability, boost operating efficiency, increase print volume without increasing staff, and delight customers with better turnaround times and 24/7 access. 

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