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Blog Post
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Scott Cullen
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03 September 2026

Back to School: 7 Workflow Lessons Every Print Provider Should Learn

Help your customers sharpen their workflow and software knowledge, not just their hardware strategy.

Blog Post
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Scott Cullen
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24 July 2026

New Revenue Streams: Combining Managed Print Services with RSA Software in Production Print Environments

For resellers seeking to expand beyond traditional hardware sales, integrating MPS services with workflow and output management software can generate new revenue streams.

Blog Post
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Howie Fenton
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29 April 2026

Stop Defending Price: Faster Cycle Time Is the New Lowest Bid

Today, faster cycle time is becoming the new lowest bid. Customers still care about price, but price is no longer the only thing shaping the buying decision. More often now, the first real question is, "How fast can I get it?"

Blog Post
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Howie Fenton
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29 April 2026

Delays are not Always From Your Equipment

When a shop wants to improve turnaround, the first instinct is usually to look at production. That makes sense. Faster devices, shorter makereadies, tighter schedules, and better throughput all sound like the obvious path to faster delivery. But if you have ever looked closely at how work actually moves through a print operation, you already know that the biggest delays often are not happening on the floor. In many shops, the real drag on cycle time happens before the press ever has a chance to become the bottleneck.

Blog Post
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Howie Fenton
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29 April 2026

10 Practical Ways to Re-Engineer Workflow and Win More Business

Once you accept that faster cycle time is the new lowest bid, the next question becomes practical: how do you actually build for speed? It is one thing to say customers value faster turnaround. It is another thing entirely to make that turnaround real inside the workflow. If speed is going to become part of the product you sell, then it has to be engineered into the process from the very beginning.

Blog Post
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Scott Cullen
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17 April 2026

Finishing Finesse: How to Sell the Whole Workflow—Press, Finisher, and Software

Workflow software integrates presses and finishing devices into a unified production environment. Astute resellers sell finishing as part of a complete workflow ecosystem that includes the press, finishing equipment, and software.

Blog Post
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Scott Cullen
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15 April 2026

Why Resellers Struggle to Sell Solutions and What Can Be Done About It

For many office technology resellers, selling solutions is the most challenging part of scaling their business. Hardware is familiar. Software is abstract. When quotas, comp plans, and leadership attention remain focused on devices, solutions are pushed to the margins, even though they are essential for long-term growth.

Blog Post
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Scott Cullen
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23 March 2026

Sustainable Printing: Greener Hardware Means More When Paired with Smarter RSA Software

Sustainable printing goes beyond greener presses. Learn how RSA software helps resellers reduce waste, improve workflows, and support in-plant sustainability goals.

Blog Post
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Howie Fenton
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09 March 2026

Metrics That Drive Action: Story 1 Creating a Better Dashboard by Turning "Missing Data" into Actionable Data

This blog post is the first of two stories illustrating common KPI/data problems and fixes.

Blog Post
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Howie Fenton
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09 March 2026

Metrics That Drive Action, Story 2 Finding the Hidden Bottleneck

This blog post is the second of two stories - Metrics That Drive Action, Story 2 Finding the Hidden Bottleneck. Here read about how QDirect software turned the "invisible queue" into actionable data.

Blog Post
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Scott Cullen
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12 February 2026

Data-Driven Print: How Hardware Metrics + RSA Workflow Software Uncover Hidden Cost Savings

Positioning RSA workflow software alongside production hardware shifts the conversation from equipment performance to operational profitability. When hardware data is integrated with RSA workflow software, print providers gain visibility that extends well beyond device performance to cost control, labor efficiency, and smarter job routing. The result is fewer surprises, lower costs, better equipment utilization, and more confident decision-making.

Blog Post
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Howie Fenton
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19 November 2025

2026 Print Production Trends: Technology and Market Shifts

As we approach the end of the year, the print industry stands at a pivotal turning point. Technology continues to accelerate—driven by automation, AI, and production inkjet—while economic, supply-chain, and labor challenges pressure every business model. Rather than viewing these forces as disruptions, leading printers are using them as catalysts for modernization, diversification, and sustainable growth. Learn more about what this means for printers and the recommended actions you can take.

Blog Post
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Howie Fenton
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24 September 2025

Dealing with Tariffs Part 2: The Best- and Worst-Case Scenarios

This second installment in our tariff impact series explores both extremes of this economic squeeze. In a best-case scenario, in-plants seize the opportunity to reclaim outsourced work, become regional print hubs, justify capital investments, and raise their strategic profile.

Blog Post
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Howie Fenton
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04 September 2025

Dealing with Tariffs Part 1: Pricing, Sources, and Mitigation Strategies

This is the first article in a two-article series that focuses on a strategy to maintain service levels and financial sustainability. In this blog, we discuss how in-plant operations must implement targeted pricing strategies, agile sourcing plans, and forward-looking mitigation tactics, while also preparing for vastly different potential outcomes depending on how the broader print industry adapts to this new economic climate.

Blog Post
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Howie Fenton
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26 June 2025

How to Increase Customer Experience, Improve Financial Performance, and Prove Strategic Value

In-plants are often challenged to prove their value, financially maintain their internal business, and compete with commercial alternatives. One of the most effective ways for in-plants to strengthen their position is by focusing on the customer experience. RSA’s WebCRD and workflow automation solutions help in-plants meet these higher expectations by simplifying and improving the ordering experience.

Blog Post
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Howie Fenton
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11 February 2025

Personalization as a Value-Added Service

Faced with rising competition and changing customer demands, in-plant printers today need to expand their service offerings to differentiate themselves. Personalized services like customized marketing materials, personalized direct mail campaigns, and tailored packaging solutions help them provide this. Variable data printing (VDP) enables these services, allowing in-plants to produce unique, individualized content at scale, ensuring that each piece of printed material feels personal and relevant to the recipient.

Blog Post
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Rochester Software Associates
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16 January 2024

The Leading Web to Print Solution for In-Plants Has Been Transformed

Version 12 of RSA’s leading Web to Print software offers a reimagined user experience and technology that’s ready for anything.

Blog Post
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Rochester Software Associates
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19 August 2022

9 Tips to Encourage Customer Loyalty

If you want customers to spend more with you and give you their repeat business, use these nine tips to gain their loyalty.

Blog Post
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Howie Fenton
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02 July 2021

Is it Time to Pivot to Growth Applications and Strategies?

In this article, we discuss print applications that are likely to decline and grow post-pandemic and a strategy to help you win back clients of your in-plant that may have outsourced their work during the pandemic. Using this knowledge will help you negotiate the twists and turns in product demand.

Blog Post
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Howie Fenton
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18 November 2019

Video: Two Things In-plants Need for Survival

Howie Fenton interviews RSA about the two-pronged approach in-plants need to survive. Reducing print production costs and building more value-added products and services to offset the decline of traditional products are the two things in-plant print centers need to do to remain competitive and use the balanced scorecard approach

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About Us

Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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Rochester, NY 14614

General: +1 (585) 262 2690
Support: +1 (585) 327 7129
Fax:

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Support: service@rocsoft.com

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