In 2026, resellers who win more and retain more accounts aren't just selling hardware. They're providing integrated, automated, end-to-end production environments. January is the perfect time to introduce RSA software as the key to transforming a standard device refresh into a strategic workflow overhaul.
Potential tariffs, supply-chain disruptions, and waning demand for traditional print have created sustained margin pressure and operational uncertainty. This article builds on Part 1, "2026 Print Production Trends," which explored how technology and market shifts are reshaping print production.
As we approach the end of the year, the print industry stands at a pivotal turning point. Technology continues to accelerate—driven by automation, AI, and production inkjet—while economic, supply-chain, and labor challenges pressure every business model. Rather than viewing these forces as disruptions, leading printers are using them as catalysts for modernization, diversification, and sustainable growth. Learn more about what this means for printers and the recommended actions you can take.