Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

  • Blog Post
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  • Elisha Kasinskas
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  • 19 September 2019

Security Opens the Door to New Opportunities

Knowing security opens opportunities when selling to in-plants and commercial printers, but a software partner with credibility and expertise like RSA is needed to succeed.

  • Blog Post
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  • Elisha Kasinskas
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  • 26 July 2019

Latest InfoTrends Research Reaffirms Workflow and Web to Print Software Value

Latest InfoTrends Research Reaffirms Workflow and Web to Print Software Value. You don't need a weatherman to tell which way the wind blows sang Bob Dylan in 1966. But if you are curious about how software is or is not being used by commercial printers and in-plants, the answer my friend can be found in...

  • Blog Post
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  • Elisha Kasinskas
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  • 20 June 2019

Four Tips for Production Print Sales Superiority

Four Tips for Production Print Sales Superiority. If selling production print were easy, every dealer would be doing it. You might even see more dealers attending conferences devoted to production print. But you don't. And you don’t need to be Marvin Gaye to ask, what's going on?

  • Blog Post
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  • Elisha Kasinskas
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  • 15 May 2019

VDP Doesn’t Have to be Complex

KeyPoint Intelligence estimates that between 2019 and 2021, Variable Data Printing (VDP) will grow at a rate of 10% a year and by 2021, 31% of print volume produced will be variable. That's a significant number! That kind of growth means sooner or later you'll need to discuss the benefits of VDP with your in-plant clients.

  • Blog Post
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  • Elisha Kasinskas
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  • 25 April 2019

How to Avoid Training Customers in Vain

How to Avoid Training Customers in Vain You've made the software sale, the installation is complete, now what do you need to do to make sure the customer continues to reap all the benefits of the solution? The success of any new and ongoing software implementation in a print center depends on how well operators

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