Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

  • Blog Post
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  • Elisha Kasinskas
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  • 11 May 2016

The Five Leading In-Plant Issues Series - No. 5: Adding Services

In this fifth article in the series about the top five challenges facing in-plant print centers, we look at some of the new services in-plants are offering to meet the challenges of growth and relevancy. Expanding workflow features can enable an in-plant to offer new services like VDP and TransPromo.

  • Blog Post
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  • Elisha Kasinskas
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  • 27 April 2016

The Five Leading In-Plant Issues Series: No. 4 – Growing the In-Plant

In-plant leaders that are growing their operations are engaged for the future. How are they doing this? In this fourth article in the series about the top five challenges facing in-plant print centers, we answer that question. I spoke with four in-plants – State of Colorado, University of Oklahoma, Dynamic Funds, part of the third largest bank in Canada, and Michigan Farm Bureau

  • Blog Post
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  • Elisha Kasinskas
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  • 25 April 2016

Three Take Aways from Ken Macro's "Graphic Communication is Sexy" ACUP presentation

A conversation with Ken Macro about his ACUP Keynote Presentation I sat down with Ken Macro at the annual Association of College and University Printers (ACUP) conference to talk  about his keynote presentation, "Graphic Communication is Sexier than Printing." I asked him what he felt were the three things in-plants- both higher ed and other

  • Blog Post
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  • Elisha Kasinskas
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  • 21 April 2016

See Efficiency Ideas from RSA at DigiGov

Rochester Software Associates will be exhibiting In-plant Graphics' DigiGov, The Digital Printing in Government and Higher Ed Conference on May 3rd, 2016 at the GPO in Washington, DC. At the conference, we'll be sharing ideas ideas to optimize your in-plant's efficiency. For instance, speed up customer ordering, increase efficiency and supercharge production with the newest

  • Blog Post
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  • Elisha Kasinskas
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  • 18 April 2016

Higher Education In-Plants Share Tips and Knowledge at ACUP Conference

I recently had the opportunity to experience my first ACUP (Association of College and University Printers) conference. While RSA has been a sponsor for many years, this was my first conference. Like other conferences, this one had it's share of education sessions, networking and a vendor fair. Because many in-plants can't attend, I wanted to write about the tips that presenters, speakers and other in-plants shared: tips that are relevant to higher education and other in-plant print centers.

  • Blog Post
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  • Elisha Kasinskas
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  • 06 March 2016

UCLA In-Plant  –  Part Healthcare and Part Higher Ed

UCLA In-Plant  –  Part Healthcare and Part Higher Ed UCLA is both the most applied-to university in the nation and a health care provider (UCLA Health) that ranks as one of the top three hospitals in the nation, with 150 primary care and specialty care offices that receive nearly two million patient visits annually.

  • Blog Post
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  • Elisha Kasinskas
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  • 14 February 2016

Build a Better In-Plant - 4 Valuable Tips

Develop Your Value Proposition, Become the Data Integration Expert for Marketing and IT, Plus More Valuable Tips We're all pushed to the max with daily operations. Making sure we take the right actions to develop our variable products for those we serve is serious. Below are four tips to get you moving and how conversations

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