In-Plant Primer 101: Trends and Challenges eBook

eBook Compilation of the Six-article "In-Plant Primer 101: Trends and Challenges" Series for Dealers and Vendors

  • Elisha Kasinskas
  • |
  • August 02, 2017


In-Plant Primer 101: Trends and Challenges eBook image

Available now in your RSA partner portal, this eBook is a compilation of the six-article series, "In-Plant Primer 101: Trends and Challenges," covering valuable, basic in-plant market information, including:

  • Defining in-plant print centers and the typical problems they face
  • Discussion of the typical contacts to engage
  • Recent technology changes, their impact and trends
  • Eight questions to ask to identify workflow solution opportunities.

Access your RSA partner portal now and download the eBook to see how you can provide compelling solutions and solve business issues for in-plant print centers. This eBook is part of our initiative "In-Plant Primer: From Operations Basics to Advanced Sales Concepts," with industry consultant, Howie Fenton to provide important information for dealers, reps and owners and print equipment vendors to better understand and offer solutions to the in-plant market. The content is comprised of two six-article series (for a total of 12 articles) divided into a basic (101) and an advanced (201) set of topics with each series compiled into a convenient eBook. The second primer article series is called: "In-Plant Primer 201: Operational and Financial Concerns" and has just started.

In-Plant Primer 101: Trends and Challenges eBook image

Download the In-plant Primer 101 eBook

Download the In-plant Primer 101 ebook compilation now in your RSA partner portal.

Want to learn more about this market segment? Contact an RSA Business Development Manager (BDM) today to learn more about selling and working with corporate, in-house and in-plant print centers.


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

Stay Connected with RSA: Sign Up for Our Newsletters

Copyright © 2023 Rochester Software Associates, Inc. All Rights Reserved.

This website uses first and third-party cookies to ensure you have the best experience with our content. You may deactivate and delete these cookies using your browser cookie settings. If you do, some parts of our website may not function as intended. Read Cookie Policy.