No. 1 Challenge: In-Plant War Stories & Wise Ideas Video

In-Plant Printers Share Their Biggest Challenges

  • Elisha Kasinskas
  • |
  • January 16, 2015

If you find it hard to convince management why your in-plant needs to stay current, you're not alone. Panelists from the "War Stories, Wise Ideas and Q &A" in-plant panel session at GRAPH EXPO share their biggest challenge in this 10th video of our 11 article series covering session key take aways.

The Biggest Challenge 3 In-Plant Managers Each Face 

Convince. Communicate. Continue Moving Forward

In-plant panelists discuss their challenges and how they are trying to overcome them.

  • Tim Smith's State of Wisconsin in-plant struggles to maintain volume, find work, market themselves, and with the inability to add Web to Print.
  • Freese and Nichols' Staci Hill strives to bridge the gap in her inter-generational customer base and communicate that the firm can’t win business using equipment from 60 years ago— the shop needs to keep moving forward.
  • Ron Balderson sees Navy Federal Credit Union’s challenges as: Continually moving the shop in the direction technology is going, educating non-print managers regarding why the technology is needed, and convincing financial approvers of the benefits to the organization.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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