In-Plant Printer Video Series - The Biggest Challenge

  • Elisha Kasinskas
  • |
  • December 13, 2013

Sixth in the nine video in-plant panel series of four in-plant leaders discussing their success secrets, this week's video covers a topic of great interest --- the biggest challenge in-plant leaders face.

What is Your Greatest Challenge?

Abbas Badani of Penn State faces resistance to change, particularly among those with influence in the organization. Mike Lincoln, Colorado State Printer, is challenged with gaining administration understanding of the print center, what it does for the state, and why investing in new technology and leveraging existing datastreams with other initiatives is beneficial. Progressive's Tom Rorhbach is trying to maximize and balance the existing Creative and IT teams and deliver high quality product with reduced staffing. Watch the quick five minute video to see what other issues these in-plant leaders face.

Watch this Blog for more of the Panel Series, or View the Entire In-Plant Print Center Leader Video Series.

Learn more in these short videos from the in-plant panel of these Insurance, Higher Education, Government and Healthcare in-house print center leaders. Interested in other topics? View the entire in-plant print center leader video series collection of nearly 50 videos to watch top in-plant prints share their secrets of success, discuss how they add value, grow volume, automate, save and more.


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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