In-Plant Panel Video Series - What Did Not Work?

  • Elisha Kasinskas
  • |
  • November 15, 2013

Here's the fourth in the nine video series from the PRINT 13 in-plant panel session, "In-plant Tell All Success Stories from the Field," with four in-plant leaders discussing their success secrets. This week's video features these in-plant panelists as they openly discuss what they tried that didn't work and how they learned from their mistakes.

What Have You Tried That Did Not Work? How Did You Recover?

Garry Boytos talks about how he learns from trying, finding out what fits the operation, and how he partners with others when things didn’t fit the in-plant operation. Abbas Badani zeroes in on the need to understand how your customers view you, sharing a story of something they tried that did not work. Mike Lincoln relates how a failure in the print center was internal and not apparent to the customer, who felt the campaign was a success. Finally, Tom Rorhbach of Progressive provides his example, about using all of the tools at the operation’s disposal before requesting management budget approval. His in-house print center nearly failed to do so, and would have unnecessarily purchased two inserters. Watch to hear the full answers to the questions.

Watch this Blog for the Continuing Panel Series, or View the Entire In-Plant Print Center Leader Video Series

Learn more in these short videos from the in-plant panel of these Insurance, Higher Education, Government and Healthcare in-house print center leaders. Interested in other topics? View the entire in-plant print center leader video series collection of nearly 50 videos to watch top in-plant prints share their secrets of success, discuss how they add value, grow volume, automate, save and more.

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About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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