Tom Rohrbach Discusses Being Progressive at PRINT 13 In-Plant Panel

  • Elisha Kasinskas
  • |
  • September 03, 2013

This article is the third of an in-depth series introducing each of the in-plant panelists on the PRINT 13 panel I’ll be moderating on September 9th, titled "Empowered In-plants: Tell-All Success Stories from the Field." The session features in-plant leaders in insurance, higher education and government.

Introducing: Tom Rohrbach, Progressive Insurance Creative Business Operations

Tom Rohrbach is an IT Systems Engineer Consultant at Progressive Insurance. Over the past twenty years, Tom has had primary responsibility for the evolution of transactional print and mail from a manually intensive process to a fully automated ADF.

Creative Business Operations at Progressive Insurance provides centralized design, production, print, and distribution at a lower cost, higher quality and within turnaround times that are competitive when compared to external suppliers. They are charged with preserving the integrity of the Progressive brand by maintaining a consistent look and feel for materials.

The operation employs 130 people in two locations with a total budget of $81.4 million, producing 250 million annual impressions. Creative Business Operations supports Progressive’s advertising, communications, processing, and distribution efforts by providing forms and production, print services, inventory management, and mail operations –processing 125 million pieces of mail annually.

Progressive operates in a multi-vendor environment, using web to print and variable data software that bridge across PC and Mac platforms. Creative Business Operations relies on RSA’s M.I.S. Print to format transactional documents and uses QDirect output manager as a central point to interact with output when and where they need it.

Tell All Secret: Passion for Excellence

Rohrbach attributes the success of his organization to their passion for excellence. "We have a very close relationship with our internal business partners and work together to insure that we provide the best solution to meet their current and future business needs." Creative Business Operations aggressively and continually challenges the status quo to simplify their environment and gain a competitive advantage in the marketplace.

Register Today and Read Past Panelist posts

Watch RSA’s blog for additional posts and past articles in the series about panelists Mike Lincoln from the State of Colorado and Abbas Badani from Penn State.

These stories offer a sneak peek at what sets these in-plants apart and the information they will share in the session.


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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