This article is the first of an in-depth series introducing each of the four in-plant panelists on the GRAPH EXPO panel I'll be moderating on September 14th, titled In-Plant Panel: Champions Engage for the Future." The session features in-plant leaders in Banking, Government, Higher Education, and Non-profit.
Introducing: Karen Meyers, Michigan Farm Bureau, Panelist
Karen Meyers is the Business Manager for the Michigan Farm Bureau Centralized Print and Mailing Services Department. With the department for over eight years, Meyers has a background in Graphic Design and Marketing and a degree in Industrial Supervision and Management. Her marketing background has been helpful promoting the department, which has seen double digit percent increases in digital volume over 2014. In addition to overseeing day to day in-plant operations, the fleet, and all business management decisions, Meyers is an active member in a software vendor's User and Strategic Partner Groups.
Known as the state's largest general farm organization, the non-profit in-plant operation serves the Farm Bureau family of companies and outside clients. The shop's staff of 6 produces over 6 million digital and offset impressions (about 75% digital and 25% offset) and over 5,500 feet of wide format materials, as well as processing 1.3 million pieces of mail annually, with a total budget of $1.4 million. Services offered by in-plant include: graphic design; dimensional printing; personalized direct marketing; printing; binding, finishing and mailing. Typical pieces produced include business cards, postcards, brochures, newsletters, letterhead, envelopes, signs, and banners.
Register Today and Watch this Blog for Stories about each Panelist Watch RSA's In-plant Insights blog for in-depth stories about each of the panelists and their operations in the coming weeks. These stories will offer a sneak peek at what sets these in-plants apart, the tools and technology they are using to grow, and the valuable information that they will share in the session.