Listen Now: In-Plant Dealer/Vendor Webinar

In-Plant Dealer/Vendor Webinar: From Operations Basics to Advanced Sales Concepts

  • Elisha Kasinskas
  • |
  • August 07, 2017
In-plant Dealer/Vendor education series webinar

Access the recording of our webinar "In-Plant Dealer/Vendor Webinar: From Operations Basics to Advanced Sales Concepts" now in your RSA partner portal This webinar is part of our initiative "In-Plant Primer: From Operations Basics to Advanced Sales Concepts," to educate dealers, reps and owners and print equipment vendors about in-plant print centers. The one-hour webinar will cover six basic topics and some of the advanced topics we've covered in the series about this important market, as well as some research and example in-plants. Attend and learn from expert industry consultant, Howie Fenton:

  • The types of in-plants, their typical problems and who to engage in sales conversations
  • Technology changes, trends and their impact
  • Probing questions to ask to identify workflow solution opportunities
  • Operational and financial concerns, such as operating models
  • Terms and language to use and avoid-- and why
  • What’s important for in-plant managers and administration about benefits and measuring performance
  • How software automation increases an in-plant’s value for in-plant managers and C-Level executives.

Don’t miss out- listen today!


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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