Production Print Workflow Education Series

  • Elisha Kasinskas
  • |
  • January 26, 2018

Production Print Workflow Education Series

Information for Dealers, Reps and Owners, Print Equipment Vendors to Understand Production Print Workflow.

As a dealer, rep, owner or print equipment vendor you know that selling production equipment is more than just hardware- it includes a workflow component. As a company that's been offering digital workflow solutions in the production space for over 30 years, we're here to help you. Our value proposition is simple- our solutions work with all production print vendors' equipment- whether it's Canon, Konica Minolta, Ricoh, Toshiba or Xerox- and we take care of post-sale customer support so that you can get back to selling. We’re here to make you successful.

Last year's education series provided information about in-plant print centers (a major segment in production print), through our "In-Plant Primer: From Operations Basics to Advanced Sales Concepts" series. This year, we have topics planned to educate you about production print workflow, starting with the "The 6 'W's' of Production Print Workflow." In the coming months we’ll discuss the what, who, why, where, when and how’s of production print. Look for our first article where we’ll be focusing on the "What" of production workflow- what it is, what’s in it for you, and more.

Turn to the Experts at RSA to Save Time and Keep You Selling

Working with RSA enables our partners to grow their business and provide workflow solutions without a heavy burden to train their staff. We provide our partners with presales support, demonstrations and quotes, and handle product installation, after sale support and training. Take these three steps for your success:

  1. Contact your local RSA Business Development Manager for training, to learn more about production workflow, work with in-plants, and help your customers meet their goals.
  2. Don't miss any articles, dealer and partner resources, news, tips, or information. Subscribe to RSA's email updates.
  3. Get easy access to product information, sales presentations, cases studies, vertical messaging and more with an RSA partner resource portal account. Sign up.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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