Videos: Game-Changing Strategies for Adding Value

  • Elisha Kasinskas
  • |
  • January 02, 2014

In this five video series, we provide a template for how an in-plant can meet today's challenges by increasing the value of the print center in their organization. Here, we showcase four top in-plants that are serving more customers, capturing more work, and positioning themselves as a strategic asset rather than a cost center.

Five Video Series Outlines and Applies Steps In-Plants Can Take to Add Value Watch the five video series and learn how to add strategic value by:

  • Assessing your position in your organization
  • Evaluating your customer base and services
  • Aligning your goals and objectives with the organization's
  • Identifying key actions other in-plants have taken

 View the case study videos for specific examples of how four top in-plants in four verticals are applying the above steps to add strategic value:

  • Health Care : University of Pittsburgh Medical Center (UPMC) is saving millions
  • Financial Services : Transamerica is driving sales with decreased turnaround, with the application paying for itself in one year
  • K-12 : Blue Valley Schools is saving almost 50,000 teacher hours annually, has increased volume 735% without adding staff and saves $100k in chargebacks per year
  • Higher Education : Fox Valley Technical College is increasing volume without increasing staff, with significant volume and customer satisfaction increases.

View the Entire In-Plant Leader Video Series

Interested in other topics? View the entire in-plant print center leader video series to watch top in-plant printers share their secrets of success, discuss how they add value, grow volume, automate, save and more.

Learn more by downloading the related whitepaper: "In-Plants: Do You Know Where Your Print Is?"


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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