In-Plant Panel Video Series - What Has Had the Greatest Impact?

  • Elisha Kasinskas
  • |
  • November 07, 2013

This article is the third in a series of nine short insightful videos from the PRINT 13 in-plant panel session, "In-plant Tell All Success Stories from the Field." In this video series, four in-plant leaders discuss: why they are successful, what didn’t work, how they are demonstrating value, their challenges, their advice for other in-plants, and more.

What Has Most Impacted the Success of These In-Plants?

In this short video, in-plant panelists: Tom Rorhbach, Progressive; Abbas Badani, Penn State; Mike Lincoln, State of Colorado; and Garry Boytos, University of Texas Health Sciences San Antonio (UTHSCSA) talk about the items that have had the highest impact on their success. Indeed, the panelists thoughts are as diverse as they are. Partnering with key departments such as IT, Business Units and Procurement to build relationships and listen to needs is, however, common ground for these in-house print center leaders. Other items the panelists cite include: leveraging all available resources, focusing on solvable customer issues, and the creation of profit centers that help fund other needed areas---an idea from straightforward Garry Boytos that caught the attention of the audience at PRINT 13. Watch to hear more from Progressive, Penn State, State of Colorado and UTHSCSA, to gain valuable insight and ideas from these leaders.     

Watch this Blog for the Continuing Panel Series, or View the Entire In-Plant Print Center Leader Video Series

Learn more in the coming weeks in these short videos from the in-plant panel of these Insurance, Higher Education, Government and Healthcare in-house print center leaders. Interested in other topics? View the entire in-plant print center leader video series collection of nearly 50 videos to watch top in-plant prints share their secrets of success, discuss how they add value, grow volume, automate, save and more.


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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