Author Howie Fenton: Biography and Authored Content

See all content authored, presented, or sponsored by in-plant consultant Howie Fenton.

About the Author

Howie Fenton

Howie Fenton is an independent consultant and trusted advisor to in-plant printers. He recommends equipment, best practices and workflow automation tools to streamline operations. To learn more about measuring performance, benchmarking to leaders, and improving your value e-mail Howie@howiefentonconsulting.com

  • Blog Post
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  • Howie Fenton
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  • 04 June 2024

11 Innovative Strategies to Overcome In-Plant Staffing Issues: Part 2

To attract new employees and build out their staffing needs, in-plants today need to rethink their hiring strategies. Younger generations, especially, are looking for different things in the workplace, wanting an employer that lives up to their ideals and prioritizes the values and programs they do. Building a workplace that measures up is the first step to appealing to younger workers today — but recruiting and retaining staff may mean thinking outside of the box at every stage. 

In the second of a two-part series, Howie Fenton gives his final five of 11 recommendations on how to overcome in-plant staffing issues.

  • Blog Post
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  • Howie Fenton
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  • 07 May 2024

11 Innovative Strategies to Overcome In-Plant Staffing Issues: Part 1

Hiring employees has become increasingly challenging for in-plants. As older employees retire, younger generations — including Gen X, Millennials, and Gen Y — are becoming more and more difficult to draw in. But with a clearer idea of what these generations are looking for, and by introducing new programs and tactics that align with those needs, in-plants can begin to make their businesses more appealing for young hires.  

The first in a two-part series, this blog post looks at six of 11 recommendations on how to do that. 

  • Blog Post
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  • Howie Fenton
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  • 09 April 2024

Growth Markets and New Applications for Variable Data Printing

New print, finish, and mail technologies are constantly evolving – yet for many in-plants, the growth opportunities for Variable Data Printing (VDP) may have long seemed unchanged. But there’s plenty of opportunity in VDP, and a growing market for the right VDP applications. This blog explores some of the new applications and strategies in-plants can take – demystifying VDP and highlighting its possible growth trajectory.

  • Blog Post
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  • Howie Fenton
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  • 05 March 2024

How Your Web to Print User Interface Impacts Customer Satisfaction and Adoption

An excellent user experience isn’t just a “nice to have” in today’s Web to Print software. Rather, it’s the difference between solutions that get used and those that don’t. So what goes into a good Web to Print user experience? And what can you do if you feel like your Web to Print environment isn’t meeting user expectations? This blog post explores those questions and more. 

  • Blog Post
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  • Howie Fenton
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  • 09 January 2024

Preparing for the Opportunities Created by a Soft Landing

With the US economy on course for a “soft landing,” in-plants can get ready for the potential benefits that could result. By gathering customer feedback and analyzing market trends, you can determine whether to look for new growth opportunities or find ways to boost productivity and save on costs instead.

  • Blog Post
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  • Howie Fenton
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  • 07 November 2023

The 9 Print Industry Trends That Will Impact Your Business in 2024

The printing industry is always evolving, and printers and in-plants today have a list of new challenges to deal with. But 2024 promises to bring new solutions and strategies to deal with them. In this blog post, we predict the top nine trends for 2024 – and what they mean for the printing industry.

  • Blog Post
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  • Howie Fenton
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  • 10 October 2023

How AI Is Changing Mail Production Services

The next step in the future of printing starts with artificial intelligence. Explore how AI is making inroads into mailing automation and what it means for the future of the printing lifecycle. And with barcoding an integral part of those future capabilities, discover how the newest barcoding features in RSA’s QDirect output management solution can take you one step closer to these future possibilities?

  • Blog Post
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  • Howie Fenton
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  • 12 September 2023

How to Use ChatGPT to Support Your Business

ChatGPT opens up new opportunities for businesses—but only if it’s leveraged effectively. This blog explores how in-plant printers can make the most out of artificial intelligence while avoiding common pitfalls like plagiarism and inaccuracies. Through trial and error and some established best practices, printers can use ChatGPT to enhance its customer service efforts, by building out answers to frequently asked questions and creating templated responses to common requestswhile escalating more high-level requests to the humans.

  • Blog Post
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  • Howie Fenton
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  • 08 August 2023

On In-plant's Minds- How to Demonstrate Value

Watch this 4-minute video interview to see what is on the minds of in-plant print center leaders. In this video interview with consultant Howie Fenton and RSA's Director of Sales, Ben Parker, hear how in-plants are saying that they want to demonstrate value and Fenton's examples and insights.

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