Spotlight: The Secret to Steve DuPlessis’s Success

  • Elisha Kasinskas
  • |
  • July 15, 2022

At the recent In-plant Printing and Mailing Association (IPMA) annual conference, I noticed that one of the attendees was a provider from Texas. I recognized him from several recent RSA customer placements. His presence intrigued me because it was so unusual.

Steve Duplessis photo

Steve DuPlessis, VP of Production, Sales/Support at XBS Southwest told me that he was at the conference for several reasons, including to support his in-plant customers, and that he has been at the conference before. Vendors typically attend only the vendor fair portion of conferences. When we spoke, it was toward the end of the final day of the four-day conference, which was also unusual.

A Lot to Learn at an In-plant Conference

DuPlessis shared that he attended the conference to learn and present to his team:

  • The problems in-plant print centers are facing
  • The trends and how his group can help in-plants address those trends
  • How vendors are performing for in-plants and their expectations
  • First-hand how in-plants rely on their peers.

DuPlessis was also there to be helpful:

  • He talked with in-plants around the US, connected with attendees on LinkedIn, and utilized the conference app to learn about and engage with attendees. He built relationships and his network at the conference.
  • He did not sell at the conference. Rather, he listened carefully and talked with in-plant attendees after sessions and during breaks and social functions. He was helpful and offered problem-solving ideas, even when the in-plants were not in his territory.

A Customer Solution Fit Philosophy

DuPlessis’s philosophy is to build and offer a solution that fits and satisfies the customer in the long term. As a tenured industry professional, he believes that a solution is a puzzle, with software and hardware both contributing to the overall solution. If a customer is dissatisfied with a software solution, it could jeopardize equipment when a contract renews.

Workflow automation as a solution is helping print operations address challenges and was a hot topic of conversation in numerous sessions. This resonated with DuPlessis’s philosophy of how software relates to hardware.   

DuPlessis’s Success Secrets Revealed

After meeting Steve DuPlessis in person at the conference, I can see why he is successful. He is firmly committed to providing the right solution to customers, educates himself (and his team) about customer wants, needs, and trends, and takes advantage of every moment of a conference to meet, learn and grow. That shouldn’t make him unusual, but it does.

Unlock the Secrets to Your Success

Gain the knowledge and insights you need to be successful in the production print in-plant space. Contact your RSA Business Development Manager for tips, tools, and training today.


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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