Ownership and Licensing Web to Print Software

  • Elisha Kasinskas
  • |
  • May 23, 2016

At RSA, a common question we hear is "Who should I acquire my Web to Print solution from?" Our recommendation is to expand the question to include ownership of the software license. Acquiring the software from you primary production print vendor is generally the best option— provided that you have provisions to own the software license.

Why Software Ownership is Important

Why is ownership so important? While your printers depreciate over time, your Web to print solution will appreciate over time. Here's how:

  • Think about how Web to print software will change how your customers interact with you. After an initial learning curve, this will the primary- or in many cases the only- way to submit a job or order catalog items from your print center.
  • The software will continue to evolve, add enhancements and improve workflow with new software releases.
  • The right solution should be printer independent so there is no need to change your software when you change printers. The Web to print solution should be compatible with every production printer.
  • You will build on the Web to print system continuously. Add catalog items, add or enhance your VDP offerings, integrate with other systems and add new software modules.

Establishing Software Ownership

Ownership is designated at time of acquisition. If the solution is part of an equipment lease, make sure you have a buy-out provision for the software. Now that you have ownership established, acquiring the software from your print vendor has many advantages. Your print vendor can add value to the installation:

  • Provide on-site assistance.
  • Facilitate automated printing directly to the production printers.
  • Assist with project planning, pilot introduction and roll out of the solution.

RSA's Web to print solution, WebCRD, is designed specifically for in-plant print centers. RSA works with all production print vendors and WebCRD can print directly (no re-ticketing) to all production printers regardless of manufacturer and print controller. 

Contact RSA Today

Contact RSA today to learn more about digital print workflow software.

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About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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