Vlog: 3 Post-Pandemic Insights for In-plants from Howie Fenton

  • Elisha Kasinskas
  • |
  • April 08, 2022

I sat down with industry consultant Howie Fenton to get his insights for shop managers about what they can to do differently post-pandemic. I got his insights in three areas- staffing. generating sales and conveying value; and workflow.

Howie had great insights for in-plants about:

  1. Being proactive to find new staff.
  2. Using videos for sales efforts and customer meetings to demonstrate new products and your value as a problem solver.
  3. How workflow automation improves productivity and demonstrates that the in-plant is a "good steward" of the parent organization's budget. Howie discussed how two clients- one building a new in-plant to stop $5 million in outsourcing and a second that is consolidating operations- can both use workflow to improve productivity, reduce staff costs and demonstrate their value.
Future-Proofing Your Business with Technology, Automation, and Tools RSA white paper

Get More Insights

For more insights about what to do differently in the coming months, download RSA's white paper, "Future-Proofing Your Business with Technology, Automation, and Tools," contact RSA, or reach out to Howie Fenton.


About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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