Press Release
Rochester Software Associates Unveils New Brand Identity at On Demand Expo

  • Rochester, NY
  • |
  • March 21, 2011

Tomorrow, Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plants and corporate print centers, will unveil a new brand identity and launch a Quick Response (QR) Code-friendly mobile web site at the opening of On Demand on the show floor in booth 2913.

The new identity represents a significant milestone in RSA's 25 year history. The new branding system updates the visual identity and better conveys the value of RSA's solutions to customers, prospects, and partners. Additional goals of the initiative were to provide greater access to important information and enhance communications though a variety of online channels, including an updated website; the launch of a quick response (QR) code-friendly mobile site, easily accessed from updated marketing literature and business cards; a customer forum, social media, and redesigned presentations, newsletters, case studies, and a range of additional materials in the coming months.

"Turn Printing into Productivity," is RSA's unique brand promise to customers and articulates RSA's proven ability over more than two decades to deliver measurable results to customers.

Tim Kelly, Senior Vice President noted that "RSA's number one goal is the success of our customers. We felt it was important for the new branding to state exactly how our products help our customers increase employee productivity and print volume while delighting their customers."

A new corporate brochure that further details RSA's value proposition, differentiators, and product portfolio, is now available at:

RSA's workflow solutions are available through RSA's partners and directly from RSA. For more information, visit RSA at

©2011 Rochester Software Associates, Inc. WebCRD, AnyPrint, WSPR, and Turn Printing into Productivity are trademarks of RSA.
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About the Author

Rochester Software Associates

Rochester Software Associates (RSA) is the only company in the industry to provide prepresstransformoutput management, and Web to Print software solutions to support digital production print workflows. For over 35 years, our customers have used RSA solutions to turn printing into productivity™, automating their print centers and seamlessly converging printing from the data center, in-plant, and distributed enterprise print environments. RSA’s proprietary AnyPrint™ technology works across production printers, enabling RSA software to send fully ticketed print jobs to all production print devices from the major print vendors, eliminating the need to manually re-ticket jobs. 

RSA's AnyPrint technology is a core technology embedded in all RSA products. Products like WebCRD, the leading Web to print software for in-plants, QDirect Output Manager, and ReadyPrint prepress software maximize employee productivity and corporate profitability, boost operating efficiency, increase print volume without increasing staff, and delight customers with better turnaround times and 24/7 access. 

For more information, visit

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