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Press Release
Rochester Software Associates Leverages XMPie Platform for Integrated Document Customization, Personalization Workflow

  • Rochester, NY
  • |
  • October 04, 2010

XMPie®, the leading provider of software for dynamic publishing, has been chosen by Rochester Software Associates (RSA), a provider of premium production print workflow software solutions, to enable customization and personalization within their existing enterprise Web-to-print solution, WebCRD™.

WebCRD interacts directly with XMPie's uStore® Connect, the Application Programming Interface (API) to uStore, XMPie's Web-to-print and marketing portal solution. This allows RSA to take full advantage of XMPie's extensive VDP capabilities and integrate it into their workflow.

Tim Kelly, senior vice president, RSA, stated, "Providing our customers the ability to produce and order XMPie-generated templates within WebCRD allows us to offer them customization, personalization and cross-media marketing campaigns, while maintaining the quality user experience they have come to expect from RSA. Developing an integrated system with XMPie was proficient and cost-effective with our Web services interface, and we are excited about this new partnership."

Leveraging WebCRD's simple single screen ticketing and new shopping cart ordering process, users can order XMPie templates just like any other WebCRD catalog item. After choosing an item from the WebCRD application, which is uniquely customized to a customer's brand, the user can input their variable data, then view and approve a proof of the final product prior to ordering. This process is enabled by the seamlessly-embedded uStore document selection and customization workflow. Once the customer completes the customization workflow, the WebCRD platform handles ordering, production, fulfillment and accounting. As an XMPie-supported integration, there is no custom software to develop or maintain.

"By integrating the uStore workflow for document selection and customization into the WebCRD Web-to-print solution, RSA was able to add state-of-the-art support for on-demand variable data customization into their complete leading solution for Web-to-print," said Jacob Aizikowitz, president, XMPie.

RSA's workflow solutions are available through RSA's partners and directly from RSA. For more information, visit RSA at www.rocsoft.com/solutions/variable-data/ and XMPie at www.xmpie.com.

©2010 Rochester Software Associates, Inc. BatesPrint, CDPrint, Enterprise Workflow System, EPSPro, IPDSPrint, M.I.S. Print, QDirect, QDirect.SCAN, RDOPrint, Scan to Print Center, VIPrint, KDKPrint, and WebCRD are trademarks of RSA.
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About the Author

Rochester Software Associates

Rochester Software Associates (RSA) is the only company in the industry to provide prepresstransformoutput management, and Web to Print software solutions to support digital production print workflows. For over 35 years, our customers have used RSA solutions to turn printing into productivity™, automating their print centers and seamlessly converging printing from the data center, in-plant, and distributed enterprise print environments. RSA’s proprietary AnyPrint™ technology works across production printers, enabling RSA software to send fully ticketed print jobs to all production print devices from the major print vendors, eliminating the need to manually re-ticket jobs. 

RSA's AnyPrint technology is a core technology embedded in all RSA products. Products like WebCRD, the leading Web to print software for in-plants, QDirect Output Manager, and ReadyPrint prepress software maximize employee productivity and corporate profitability, boost operating efficiency, increase print volume without increasing staff, and delight customers with better turnaround times and 24/7 access. 

For more information, visit https://www.rocsoft.com.

About XMPie

XMPie®, A Xerox Company, is the leading provider of software for cross-media, variable data one-to-one marketing. Its solutions help businesses create and manage highly-effective cross-media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing investments. XMPie software solutions are available in three compatible product lines: uDirect® for desktop, print-only solutions, PersonalEffect® for server-based cross-media publishing, campaign management and more, and XMPie Hosted Services for subscription-based Software as a Service (SaaS) solutions. Add-on modules for specific solutions are available, including the award-winning uImage® for image and graphics personalization; uStore®, a Web-to-print and marketing portal platform; uChart™ for dynamic charts and graphs; uEdit™ for Web-based document editing; and uProduce™ Marketing Console for tracking and analysis of one-to-one campaigns. XMPie is headquartered in New York, with an R&D center in Israel, and sales, support and professional services operations in the U.S., Europe and Asia Pacific. For more information, visit www.xmpie.com.

Media Contacts
XMPie, Inc.
Christine Winter
(585) 422-2019

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