Press Release
Rochester Software Associates Receives Marketing Awards

  • Rochester, NY
  • |
  • June 06, 2017
Elisha and Heather at AMA Pinnacle Awards

Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plant, corporate and commercial printers is pleased to announce that we have received two awards in the Rochester chapter of the American Marketing Association's, AMA | Rochester's Pinnacle Awards. 

RSA was a finalist in three of the Pinnacle award categories- video, small budget and Influencer Marketing/Blog-. Pinnacles are awarded based on a formula of creativity and results. Chosen from nearly 140 entries, RSA received:

Elisha Kasinskas, RSA's Marketing Director noted: "We are happy to be recognized again by RAMA for the results that our marketing efforts generate for RSA. This is our fourth Pinnacle award in three years. For the 'Why Web to print' campaign our objective was to create an engaging campaign to generate awareness of our software product, WebCRD. By teaming with In-plant Graphics, the leading magazine for our target market, to develop, distribute and advertise an explainer video, we achieved meaningful, yet cost-effective results." The video is available on RSA's website.

RSA's workflow solutions are available through RSA's partners and directly from RSA. For more information, visit RSA at

©2017 Rochester Software Associates, Inc. WebCRD, QDirect, ReadyPrint, Customer Success Assurance and Turn Printing into Productivity are trademarks of RSA.
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About the Author

Rochester Software Associates

Rochester Software Associates (RSA) is the only company in the industry to provide prepresstransformoutput management, and Web to Print software solutions to support digital production print workflows. For over 35 years, our customers have used RSA solutions to turn printing into productivity™, automating their print centers and seamlessly converging printing from the data center, in-plant, and distributed enterprise print environments. RSA’s proprietary AnyPrint™ technology works across production printers, enabling RSA software to send fully ticketed print jobs to all production print devices from the major print vendors, eliminating the need to manually re-ticket jobs. 

RSA's AnyPrint technology is a core technology embedded in all RSA products. Products like WebCRD, the leading Web to print software for in-plants, QDirect Output Manager, and ReadyPrint prepress software maximize employee productivity and corporate profitability, boost operating efficiency, increase print volume without increasing staff, and delight customers with better turnaround times and 24/7 access. 

For more information, visit

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