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- White Paper
- 28 May 2019
The role of Web to print in the customer experience (CX) is increasing as more customers demand service like world class e-commerce sites such as Amazon offer. This white paper answers five questions about the customer experience, including the cost of a bad customer experience, mistakes to avoid when working on CX improvements, how WTP impacts CX and how to cost justify it; nine lessons we can learn from Amazon and three lessons we can apply to the printing business.