K-12 Video: Saving millions with Web to Print. What's not to Love?

Frisco ISD Saves Millions and Adds Efficiency with WebCRD

  • Elisha Kasinskas
  • |
  • February 14, 2018

Frisco Independent School District (FISD) is one of the fastest growing districts in the nation. They are expected to grow by 2,500 students each year for the next 10 years. To help them handle the growth by maximizing production capabilities while controlling costs, the district's Print/Mail/Sign Services department chose RSA's WebCRD in-plant Web to print. Over time, they have evolved their WebCRD solution, adding modules and other RSA software, including QDirect (for queuing, grouping and job batching) and the ReadyPrint prepress suite module as their volume has increased.

We recently visited the district to present an award, talk with them about how the things were before they started using our Web to print software, and understand what the impact of our solutions have been for the district. Watch the four-minute video now to hear how adding WebCRD has saved the district millions and that everyone from teachers to administrators to the print center love their efficient solution.  Hear about the improvements, including:

  • Saving district dollars
  • Slashing turnaround from one week to 1-2 days
  • Bringing in more volume with less staff
  • Teachers spend more time in the classroom

Turning Publicity Into Opportunity During In-plant Awareness Month

Sherri Broderick, Manager Print/Mail/Sign services at this K-12 print center turned the launch of the video into an awareness, promotional and employee engagement opportunity during in-plant awareness month. After learning that the video would go live on Valentine's day, Broderick spread the news with staff and administration (the department reports to communications).

Everyone who was prominently in the video received a gift bag with an invitation to watch the "premiere of the Frisco movie," a floor walk of fame star graphic with their name on it, a bag of popcorn and popcorn box, a movie-themed decoration, and a box of Valentine's conversation hearts with their name on it.

Broderick alerted the district communications team about the video so that it would be included in "School Beat," FISD's eNewsletter that is sent to parents, students, community members and relocating families.

The Print/Mail/Sign center decorated their department with Valentine's and movie decorations and held a video "watch party" for staff, even filming a quick video of them watching both the video and In-plant Graphic's coverage of the video.

Broderick stated, "All of our staff have really liked the video and think it was professionally produced. It is definitely a conversation starter about WebCRD and the issues or concerns we were having, how the Print Center looked a few years ago, and when we first started the Print Center. The staff are really glad to have validation of how well perceived we are by other in-plants and districts and appreciate the acknowledgement of the District, as well."

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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